Back Office Modernization in the Age of Digital Transformation

As businesses continue to take advantage of digitalplatforms to for customer attention and improve the customer journey, we’re seeing an alarming tendency that negatively impacts legacy organizations in Anchorage who’ve been using the same protocols and software for years.

 
 
 
 
When companies begin the trek toward Digital Transformation, they tend to prioritize customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s critical to improve the customer journey and correctly market your services, forgetting about certain departments that also service customers, merchants, partners, and workers can hurt your capability to provide a seamless experience for all parties.

Our View

In our view, the Back Office is the heart of your organization. If your system creates inefficiencies, the capacity of your entire organization suffers. For example, let’s say a business brings on a new client in minutes but requires a month to train a new employee or partner. That’s an issue because both your employees' abilities and your supplier’s products play a critical role in providing exceptional service to the customer. Therefore, if those pieces are not operating smoothly, your client is ultimately who suffers. Your Front Office can only be as efficient as your Back Office, and both must be included in a strategic digital transformation.